Live video streaming is rapidly becoming one of the hottest new trends. Users are watching more live streams than ever before and brands are taking notice. Facebook recently announced that users would now be able to go live from their profiles, opening up this feature to a much larger audience. Live streaming gives you the opportunity to connect in real time with your audiences and viewers, creating more meaningful connections as a result. However, with so many different live-streaming options out there, it can be difficult to know where to start. Here are some tips for getting started with Facebook Live and upping your streaming game.
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Have a plan before you go live.
If you don’t have a plan for your Facebook Live, it can become difficult to know where to begin. Before you start streaming, make sure you have an outline in mind of what you’d like to cover. While you might not follow your plan to the letter, having a loose guide will help you stay on track and keep your stream organized. If you’re hosting a live stream as part of a campaign, keep the event’s goals in mind as well. Make sure there’s a clear call-to-action for viewers at all times, and that it’s easy for them to get involved and participate.
Make sure your lighting is on point.
The first thing people notice about a video is the production value. If your video is poorly lit or hazy, it can be difficult for anyone to take you seriously, regardless of the content being discussed. When you’re setting up your Facebook Live, make sure you have the proper lighting. If you can, try to avoid using your computer’s built-in webcam light, as this often produces glare on the screen and makes it difficult to see your face. If using a studio setup, be sure to adjust your lighting appropriately, and always test out your lighting beforehand to make sure it’s evenly dispersed.
Always test your audio beforehand.
Nothing is as off-putting as poor audio quality, and unfortunately, many live-streamers forget to test their audio before going live, resulting in an unprofessional and difficult-to-follow broadcast. If you’re planning to use a microphone, make sure you test it out beforehand to make sure it’s producing clear audio. If you have an audience or viewers who speak different languages, be sure to test out a range of different settings to see which produces the clearest audio for your specific audience. If you’re planning to use speakers, make sure they’re close to your microphone to avoid any echo or distortion, and remember that background noise can often make it difficult for your audience to hear you.
Utilize Facebook’s built-in features.
As you’re getting started with Facebook Live, don’t forget to use the tools Facebook has available to you. Live videos are accompanied by a chat box where viewers can interact with you, ask questions, and leave comments. Make sure you’re replying to comments as they come through, and respond to questions in a timely manner. This can help to keep your stream from getting too cluttered and can also help to create meaningful connections with your audience. Don’t forget to use Facebook’s built-in filters and camera effects as well, which can help to spruce up your stream and add a little extra flare.
Don’t forget to incorporate an ad in your stream.
If you’re hosting a Facebook Live as part of a marketing campaign, don’t forget to add an ad to your stream. This can help to increase your overall reach, and allows you to create even more engagement in your live stream. Choose an ad that is relevant to the rest of your stream, but also stands out and is easy to identify as an ad. This can help to keep your stream from feeling too sales-y, and can also help to keep your stream from getting flagged by Facebook.
The more, the merrier.
When you’re first getting started with Facebook Live, try to stream as often as possible. This can help to build your audience and get you used to the flow of the platform. If you can, try to stream multiple times per week, as this can help to keep your audience engaged and prevent them from forgetting about you. Also, try to mix up the types of streams you go live with. While there are no rules against re-streaming your content, it can help to add variety to your feed and keep things interesting for both you and your audience.
Facebook Live is an exciting new feature, and one that allows you to connect with your audience in a more meaningful way. Before you go live, make sure you have a plan and that you’re prepared for anything. Once you’re live, try to keep it as natural as possible, and don’t forget to have fun! Live video streaming is rapidly becoming one of the hottest new trends. Users are watching more live streams than ever before and brands are taking notice. Facebook recently announced that users would now be able to go live from their profiles, opening up this feature to a much larger audience.