5 Reasons to Use Royalty-Free Stock Music for Your Next Video

5 Reasons to Use Royalty-Free Stock Music for Your Next Video


In this digital era, more and more businesses are turning to online video as a way to market their products, services, and brand. Video is fast becoming the go-to marketing channel for businesses of all sizes. But where do you start? Assuming you don’t have the budget for a professional videographer or producer, how can you create an engaging video that your target audience will want to watch? The answer lies in stock music. There are millions of pieces of royalty-free stock music available on sites like Audio Jungle, Pond 5, and Creative Common; all you need to do is find the right track for your video and integrate it into your production. Here are five reasons why using royalty-free stock music for your next video is a smart move. If you are looking for free playlists you have hours of copyright free music here at ContentCreatorBeats.com (All is also 100% free to use) or if you want to stream our music on Spotify, you can do so here

Stock Music Is Much More Affordable Than Professional Audio

There’s no denying the importance of audio in creating a compelling video. A poorly produced audio track can ruin an otherwise great video. Whereas a good audio track will make your video much more engaging by highlighting your content and drawing your viewer’s attention. Professional audio isn’t cheap, though. The costs can quickly add up, and depending on how many videos you plan on creating, the expenses could end up being prohibitive. Meanwhile, royalty-free stock music is usually priced at a fraction of the cost of professional audio. There are even a number of stock music sites that offer free music, so you can create a high-quality video without breaking the bank.





Royalty-Free Music Allows You to Be More Creative

Most businesses will create a number of different marketing videos over the course of a year. This can include everything from product demonstrations to explainer videos, sales videos, and more. While each video will follow a similar structure and have a common message, the visuals will likely change from one clip to the next. For example, you might shoot a product demonstration in one location, and then record a sales video in another location. In both videos, you’ll have a script and will be conveying a similar message, but you’ll use different visuals to focus your viewer’s attention on the most important points. When you use royalty-free music, you don’t have to worry about matching your track to your video. Instead, you can select any track you want and still create a consistent video experience. This will allow you to be more creative with your visuals and have more control over your video production.

Stock Music Offers Greater Transparency

The number one reason people are hesitant to use stock music is because they’re concerned about the quality. They’re worried that the track will sound cheap or be poorly produced and will reflect poorly on their brand. This is a valid concern, especially if you’re using music from an unknown source. But the good thing is that all stock music sites will provide transparency over the quality of their audio stock. Most sites, for example, will require that buyers rate each track on a one to five scale. This will give you an indication of the quality of the track and allow you to make an informed decision. Some sites will require you to listen to your selected track before you purchase it. This gives you a chance to make sure it’s the right fit for your video before you add it to your cart.




You Can Easily Find Exactly What You’re Looking For

When you go to create your next video, you don’t have a lot of time to find the right audio track. In fact, you probably don’t even have time to browse through a number of sites to find the right track. Instead, you’ll want to find and purchase the right track as quickly as possible. Most stock music sites allow you to search for tracks by genre, mood, and even keywords. This means that you can quickly find the track that’s best suited to your video. You can also filter your search results to find a track that matches your desired price point. This makes it easy to find a track that fits your budget without having to spend hours trying to find the right track.

It’s a Great Way to Test Content and Track ROI

Stock music isn’t just a solution for marketers with a limited budget. Even large brands will sometimes use royalty-free music as a way to test new content. When you use stock music in your video, you’re able to quickly create and deploy the video. This allows you to test your content with a live audience right away. It also gives you a quick way to track your ROI. If your video performs well, it gives you the necessary evidence to begin a larger production campaign. And if your video underperforms, it allows you to act quickly and make adjustments before you invest too much time and money.




How to Find the Right Music for Your Video

If you’ve read this far, you’re probably convinced that using stock music is a smart move. Now the only thing left to do is select the right track for your video. While there are a number of factors that come into play when selecting the right track, there are a few things you can keep in mind when searching for music for your next video. First, you should be able to find a decent selection of tracks that fit your budget. This will make it easy for you to select the best track for your video without having to worry about your budget. Second, you should be able to find a wide selection of genres and moods. This will allow you to select the right track for your video without having to worry about finding a track that’s too specific.